ANZ develops strategy for Vietnamese business

ANZ Banking Group has developed a new strategy to boost investment and trade cooperation between foreign companies and their Vietnamese counterparts.

According to Mark Robinson, ANZ chief executive officer for South and Southeast Asia, the banks supports companies both directly and indirectly. He noted that just two months ago, the bank arranged for a group of 20 Australian businesses to visit Vietnam and set up meetings with local companies so the Australian businesses could look at expanding interaction with Vietnamese companies.

"This could either mean setting up an office in Vietnam, or importing from or exporting to Vietnamese companies," said Robinson. "We are obsessed with connecting customers within and across our unique network with these opportunities. We are proud to be trusted by our customers to connect them with each other. I am contacted every week by new companies from other parts of the world, mostly in Australia and South East Asia, who are interested in doing business in Vietnam. There is broad-based strong interest," he adds.

ANZ arranges connectivity and bring offshore clients to Vietnamese companies. Calling it a "super regional strategy", Robinson explained that it allows their customers to capture unique opportunities and that they provide thierdeep understanding of local markets, experience and extensive networks across 32 markets.

ANZ Vietnam  has grown the number of customers banking with us across all segments in just over a year. It has also grown their commercial banking base, and medium-sized companies and Signature Banking have grown significantly since the bank started business in Vietnam here just one year ago.