An exclusive peek inside the $2m OCBC Securities Investors Hub

Check out Singapore's first ever facility with multi-media Trading Gallery featuring mobile gadgets for customers to trade online.

The S$2 million OCBC Securities Investors Hub by OCBC Securities Private Limited is located at 18 Church Street. The 6600-square feet facility features a multi-media Trading Gallery – the first of its kind in the brokerage industry - that showcases a wide range of mobile trading gadgets.

The transformation, notes OCBC, was the outcome of in-house experiential design work and research with 100 retail investors to find out what they want. Investors shared that, despite the advent of mobile gadgets and online trading platforms, they still want a place where they can share trading ideas, talk to trade specialists, have quick access to information about global stock markets and feel the excitement of trading and investing.

According to OCBC, the key features at the new OCBC Securities Investors Hub are:

1. First-of-its-kind multi-media Trading Gallery
The Trading Gallery showcases a full range of mobile trading gadgets - from the iPhone and iPad to BlackBerry and Android devices - that customers can use to access iOCBC TradeMobile, OCBC Securities’ mobile trading application. OCBC Securities trade representatives are available to give customers pointers on using internet and mobile trading platforms.

There are also six trading terminals on-site for customers to place trades via iOCBC, OCBC Securities’ internet trading platform. A digital media wall displays key global market indices and prices of main commodities traded and popular foreign currency pairs. It also highlights key information on the suite of products offered by OCBC Securities to investors.

2. Dealing Gallery
The Dealing Gallery houses the OCBC Securities Central Dealing Team which operates throughout the market trading hours of major global markets. Unique to OCBC Securities, this feature allows customers to catch the dealers in action and feel the beat of the market.

3. Customised servicing touchpoints
The new facility involves replacing five computer terminals with individual Customer Service Pods. Each features a computer monitor that can rotate 360 degrees so staff can more easily share information with the customer. This makes the entire process transparent to the customer. Each Pod is self-sufficient in terms of equipment to make the customer servicing process a more engaging and meaningful one.

Customers who prefer private discussions with their Trading Representatives will be able to use two private meeting rooms in the Customer Service Lobby. These rooms are fully equipped with office systems and monitor screens to process customers’ enquiries.

4. Seminar Room
The Seminar Room caters to customer engagement activities like regular Trading Sense workshops by in-house experts and guest speakers on OCBC Securities trading tools and services, such as share financing and share borrowing, listed products and trading in overseas markets. OCBC Investment Research analysts also conduct talks on Singapore equities in this room.

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