Mizuho Bank highlights innovation in new corporate tagline

It comes after the Japanese megabank launches its new medium-term business plan.

After a decade, Mizuho Bank has launched a new corporate tagline: “Innovating today. Transforming tomorrow.”

It replaces "One Mizuho: Building the future with you" which the Japanese megabank has been using since 2013.

The new tagline represents Mizuho Bank’s revised corporate identity and comes after it launched its new business plan.

“In light of the drastic changes in and increasing complexity of the external and internal business environments, we reflected on Mizuho’s raison d'être and held numerous discussions on ways that we can resolve the challenges facing our clients and society while also realizing growth. As a result of this process, we decided to redefine the Corporate Identity, the foundation of what it means to be a Mizuho employee,” Mizuho Bank said in an announcement dated 15 May 2023.

Proactive innovation
In its launch of its new tagline, Mizuho Bank noted the qualitative changes in globalism, a rapid increase in ESG awareness, the social change that accompanies technological advancements, and the acceleration of Japan's declining birthrate and aging society. 

“There is no solution to be found in carrying on as we have in the past. To pave the way to the future, Japan—together with the rest of the world—must rise to many challenges,” the bank wrote.

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“Going forward, we will need to consistently create innovative solutions at an unprecedented pace whilst working together with people from all kinds of professional backgrounds,” Mizuho Bank added.

It is in this context that the bank defined its new corporate purpose: "Proactively innovate together with our clients for a prosperous and sustainable future."

“This purpose means we align ourselves with each customer's efforts toward achieving their goals and aspirations, and when doing so we use our finance and consulting capabilities to contribute to making the world a better place. It means we work towards a sustainable future together with corporate clients that are pushing themselves to develop new technologies and businesses, through collaborations with other companies and through business and finance support,” Mizuho Bank said. 

“We will challenge ourselves, while supporting the endeavors of our clients, to co-create a prosperous future,” the bank said in concluding its statement.