Bank J. Safra Sarasin uses new name in Asia

Combines private banking heritages of Safra and Sarasin.

According to a release, From 1 July Bank J. Safra Sarasin has been proudly using its new name in Asia. With its strong capitalization, an uncompromising focus on clients and its commitment to sustainability, Bank J. Safra Sarasin combines the successful private banking heritages of Safra and Sarasin.

Bank J. Safra Sarasin is committed to thinking and acting sustainably in all aspects of its business, creating continuity across time and generations, as proclaimed in its tagline “Sustainable Swiss Private Banking since 1841”. The new logo, which features the brand marks of the merged entities, is a symbol of Safra’s and Sarasin’s heritages, combined strength and expertise. The merged Bank is a great fit of complementary attributes with respect to institutional and private clients, global presence, market knowledge, private banking, asset management and specialist products.

Enid Yip, Chief Executive Officer, Asia, says "With our new name, Bank J. Safra Sarasin, we emphasize our proud tradition of Swiss private banking while highlighting our strength as a family-owned business with a very solid and substantial capital base. Both our clients and staff will benefit from our stable, long-term perspective and our unrivalled commitment to client focus."

On 31 May 2013, both the Board of Directors of Bank Sarasin & Co. Ltd and Bank J. Safra (Switzerland) Ltd approved the merger of the two banks. These decisions marked the culmination of a process that was announced in January 2013. From 10 June 2013, the merged entity appeared under its new name, Bank J. Safra Sarasin Ltd, headquartered in Basel, Switzerland.