DBS unveils metaverse game tackling global food waste

Singapore players will be treated to extra rewards, redeemable through DBS PayLah!

DBS has unveiled its metaverse concept for DBS BetterWorld, with a focus on global food waste.

The “gamified adventure” will aim to demonstrate what Businesses for Impact– supported by the DBS foundation– plan to address the global food waste challenge, the bank announced in a press release.

An estimated 1.3 billion tonnes or one-third of all food produced in the world are wasted each year, according to data from the United Nations.

In the concept, players must complete a series of activities inspired by five businesses supported by the DBS Foundation and their unique approach to mitigating food waste: Brewerkz, which focus on upcycling brewers’ spent grains; Breer, a Hong Kong startup that collects surplus bread and uses it to brew craft beer; GreenPrice, which specializes in selling food close to or past their best before date; Edible Garden City, which aims to make soil-based urban farming and edible gardening more accessible to city dwellers; and Rooftop Republic, a Hong Kong-based company that turns underutilised and unconventional spaces into urban farms.

ALSO READ: DBS Hong Kong finalises HK$800m green loan with HSH

Karen Ngui, head of group strategic marketing and communications at DBS and a board member of DBS Foundation, highlighted the metaverse’ ability to be used to increase awareness and address important ESG issues.

“For starters, with DBS BetterWorld, we have chosen to delve into the challenges of food waste and food resilience, issues that DBS and the DBS Foundation have been championing, in a unique and engaging way,” Ngui said.

“As metaverse technologies mature, we hope to create mechanisms for communities and businesses to translate the outcomes of their virtual initiatives to real world impact,” she added.

Players based in Singapore will be treated to extra rewards which can be redeemed via special QR codes accessed using DBS PayLah! 2.

ALSO READ: DBS completes integration of Citi Taiwan consumer business

DBS has also included easter eggs for players to discover, including cameo appearances by popular characters from the bank’s award-winning web series, Sparks.

DBS BetterWorld will be accessible to the public once The Sandbox’s Alpha Season 43 is launched.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

What is Lorem Ipsum?

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Evergreen Group obtains financing license to expand in Malaysia